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Facebook Meta Pixel
What data we collect
- Information about your device (e.g., IP address, browser type, operating system).
- Your interactions with our website (e.g., pages visited, links clicked, time spent on each page).
- Conversion data (e.g., when you make a purchase or sign up for our services).
The data collected by the Meta Pixel is used to:
- Measure and analyse the effectiveness of our advertising campaigns.
- Improve your user experience on our website.
- Display targeted advertisements on Meta platforms (such as Facebook and Instagram) and other websites.
Third-party data sharing
The data collected through the Meta Pixel may be shared with Meta for the purpose of delivering personalised advertising and improving their ad services. Meta may combine this data with other information they hold about you to create a more personalised user experience across their platforms.
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